a diversity tool for

business leaders
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home page and branding

The site was designed to be informative and exude warmth and positivity while at the same time avoid sanctimony.

nomination tool

Users approved as nominators can easily refer the qualified women they know and endorse their capabilities.

searching tool

Companies looking to fill a seat can quickly perform filtered searches of endorsed candidates.

candidate profiles

By surfacing the most important information to a board seeker, profiles let candidate experience and recommendations shine.

email templates

Coordinate and strengthen the branding.

shareable graphics

Educate the target market and strengthen the brand.

shareable graphics

Educate the target market and strengthen the brand.

Who are

business leaders?

They are CEOs, investors and board members of companies who want to fill vacant board seats with female leaders. They want to do this because companies with board diversity tend to have greater performance.

Today most board seats are filled through network referrals, which limit the pool of expertise available. Leaders are busy and do not have the time to invest in the research required to find high quality candidates. They need a tool that facilitates discovery.

The Project

Design a tool to help business leaders find qualified women for their board.

Web tool

Makes it easy to refer and find candidates


Creates a warm inclusive environment


Educate and bring awareness.

old design


The first live version of theBoardlist was a site that the founders put together themselves as a proof of concept. The need proven, it was ready for brand and user experience refinement.

new design


Business leaders are more likely to try out and trust a polished-looking site. Photography, colors and text were carefully chosen to feel warm inviting and avoid seeming preachy.

The nomination part of the tool needed to allow for friction-free referrals of multiple members.

The board search part of the tool was designed to filter top candidates and allow for quick scanning.

Candidate profiles surface relevant information.

Shareable infographics spread the message